What to include on a jobs board post to increase conversion

As an employer there are many different attributes you can add to your post on the jobs board to improve conversion. With a decline in employment across many industries in the UK over the past few years it's important that when an employer has a vacancy he fills it as quickly as possible. In order to do this employers need to know what to include on a jobs board to improve their conversion.

Provide a Clear Concise Title

The title is probably the most important thing when it comes to any post. Not only is it the first thing you read it's usually the thing that makes you decide whether you want to continue reading the post or not. Selecting a direct title that describes the position will help improve your conversion and the applications you will receive. Misguiding the candidate by providing poor or too broad title will either attract no relevant candidates or candidates that aren't targeted.

Produce a Clear Copy

It is clear that you need to produce a copy that is not only descriptive about the role, but actually sells the role and mentions any bonuses if the role includes this. This will improve your overall post conversion as the candidate can see the elements that the role entails. He or she can then determine if they could fulfil the role, perks of a job often sway them into deciding between two different employers. Producing a poor copy that is not descriptive and doesn't actually sell the role will likely return time wasters or non-targeted candidates.

Provide a Location

It is essential to put the exact location down as many people who use job boards often look for work in a location close to their home.

Give Guidance on the Salary

A lot of companies prefer not to mention the salary or give salary guidance. Many individual job seekers look for a specific job and then look at the salary on offer. Providing a detailed title and description allows the potential candidate gauge the salary.

Include any Extras

Including any extras in the post is critical. This is often the thing that candidates look for when making the final decision about the potential role they want to apply for. Many individuals treat the perks as relevant as the salary. Including features such as pension schemes and cycle to work schemes in the advert can increase the conversion rate of the post.

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